In 2017, Burberry unveiled a new face that captivated the fashion world – Lila Grace Moss Hack. The daughter of supermodel Kate Moss and Jefferson Hack, Lila inherited not only striking resemblance to her iconic mother, but also a natural aptitude for the camera and a burgeoning career in the industry. Her appointment as a face of Burberry wasn't just a significant moment for the young model; it marked a fascinating intersection of legacy, nepotism, and a fresh, modern aesthetic that resonated deeply with the brand's evolving identity. This article delves into Lila's journey as the face of Burberry in 2017, exploring the impact of her lineage, her personal style, and the broader implications of her selection within the context of Burberry's social media strategy and engagement with its vast fanbase.
Lila's selection wasn't simply a matter of inheriting a famous name. While her lineage undoubtedly opened doors, her selection was a testament to her own burgeoning talent. The whispers of "nepotism" were quickly silenced by her undeniable charisma and potential. Her striking resemblance to her godmother, the legendary Kate Moss, is undeniable, and it's easy to see the similarities in their ethereal beauty and confident presence in front of the camera. However, Lila possesses a distinct quality – a youthful vibrancy and modern edge that sets her apart. This unique blend of classic beauty and contemporary spirit perfectly captured the multifaceted essence of the Burberry brand at that time, which was undergoing a significant shift under the creative direction of Christopher Bailey.
The announcement itself sparked a frenzy across Burberry's social media platforms. Burberry's Facebook page, boasting millions of followers, became a hub of excitement and discussion. The official announcement post received thousands of likes, comments, and shares, with fans expressing their enthusiasm for Lila's appointment. The comments section became a melting pot of opinions, ranging from enthusiastic support for the young model to thoughtful discussions on the role of legacy in the fashion industry. The conversation extended beyond simple admiration, prompting a deeper engagement with the brand and its image. The strategic use of social media by Burberry amplified the announcement's impact, transforming it from a simple press release into a viral phenomenon.
Burberry's Instagram account, a vital component of their digital strategy, also played a crucial role in showcasing Lila's campaign. High-quality images and behind-the-scenes glimpses of the photoshoot offered fans an intimate look into the creative process. The use of relevant hashtags and targeted advertising ensured that the campaign reached a wider audience, including fashion enthusiasts and potential new customers. The strategically curated content on Burberry's Instagram not only highlighted Lila's beauty and talent but also showcased the brand's new aesthetic direction. The carefully chosen filters, editing styles, and overall tone of the posts aligned perfectly with the contemporary and sophisticated image Burberry was striving to cultivate. The sophisticated use of Instagram Stories allowed for even more intimate interactions with Lila, further solidifying her connection with the brand's audience.
current url：https://dzveov.d938y.com/products/face-of-burberry-2017-63191
bracelet hermes argent chaine d& 39 rolex magnetic belt watch